Don’t be a sheep. Just because everyone else spends time each day on Twitter doesn’t mean to say you should.
Ask yourself – can you see a definite return on your time? What are your objectives? Increased leads, building your email list?
Don’t hope for a sale direct from Twitter – its about building a following who are relevant to your product or service. It’s what you do with that ollowing that defines whether you get any return from the hours you spend tweeting.
Whatever else you decide, grab a Twitter account now with your name in – its a good investment in case your circumstances change.
