If your webpage includes numbers, you’ll draw you readers’ eye to them.
The trick on any webpage is to persuade the reader to stay and read on. Bear in mind though that most readers scan pages and they jump around scanning for useful relevant facts.
The human eye can quickly distinguish between letters and numbers. Numbers are hard facts which gives confidence.
One way is to use a numbered list part way through the webpage- this also breaks up the text nicely.
Remember you’re writing for the web so drop any thoughts about the “correctness” of writing numbers in text format. Write it as a digit.
Also, it’s sometimes tempting to approximate the number e.g. the reservoir holds 3,596,213 litres nicely approximates to 3.6 million litres. I’d recommend not approximating it as 7 digits is more noticeable than 2.
When you read this blog, did your eye jump to the number in the paragraph above? Test the theory out on a few more webpages with numbers and without.
