We’ve been performing tests on over 40 LinkedIn Groups since early February. We have received daily email updates and contributed where we could.
Many Groups are predominantly for corporate type discussions. We’ve not found the discussions particularly informative and in all but 2 of these types of Groups, we’ve stopped the daily updates.
Locally focused Groups, for us that means Yorkshire and the North West, are more about networking. Some are just talking shops but one or two are careful who they allow to join e.g. Yorkshire Mafia and as a result the discussions are generally worth contributing to. On the back of these, face to face networking events are being arranged so you’re meeting “warm” contacts. This is where LinkedIn generates value.
For these local networking type Groups, don’t be put off if they only have a few members. If the leader is active it could create some strong leads.
