Finding relevant keywords with good demand and low competition gives you a fighting chance of getting your page high up on Google page 1.
But then if they don’t translate into sales, the effort is wasted.
Some people search purely for information and not to buy.
When choosing a keyword, look at the Cost per Click that is being paid for Sponsored Ads. Use Google AdWords to interrogate this.
We use a rule of thumb that it should be at the very least $0.30 per click, though the higher the better.
