Here’s an interesting extract from a Blog post showing just how much focus os being placed on internet marketing over traditional marketing
Marketing Tactics for 2010
Monthly Archives: March 2010
Internet Marketing Survey – Favoured Techniques for 2010
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How monetized are your keywords?
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Finding relevant keywords with good demand and low competition gives you a fighting chance of getting your page high up on Google page 1.
But then if they don’t translate into sales, the effort is wasted.
Some people search purely for information and not to buy.
When choosing a keyword, look at the Cost per Click that is being paid for Sponsored Ads. Use Google AdWords to interrogate this.
We use a rule of thumb that it should be at the very least $0.30 per click, though the higher the better.
The Value of LinkedIn Groups
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We’ve been performing tests on over 40 LinkedIn Groups since early February. We have received daily email updates and contributed where we could.
Many Groups are predominantly for corporate type discussions. We’ve not found the discussions particularly informative and in all but 2 of these types of Groups, we’ve stopped the daily updates.
Locally focused Groups, for us that means Yorkshire and the North West, are more about networking. Some are just talking shops but one or two are careful who they allow to join e.g. Yorkshire Mafia and as a result the discussions are generally worth contributing to. On the back of these, face to face networking events are being arranged so you’re meeting “warm” contacts. This is where LinkedIn generates value.
For these local networking type Groups, don’t be put off if they only have a few members. If the leader is active it could create some strong leads.
Top Ways of Finding a Supplier
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In a recent survey by RainToday.com. 3 of the top 10 ways of finding a supplier were online methods – through the website (58%), internet search (55%) and industry website (53%)
The results
1. Referrals from colleagues
2. Referrals from other suppliers
3. Personal Recognition or Awareness
4. In-Person Seminar
5. Presentation at a Conference or Event
6. Website
7. Articles / News Stories about the supplier
8. Exhibit at Conference or Event
9. Internet Search
10. Industry Website Article or Story
Business Trends For Using Social Media 2010 v 2009
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In a recent survey on trends in business for social media use, the most favoured medium for online marketing was Company Blogs.
Which medium were considered most useful (comparison to 2009 in brackets)
1. Company Blog (up)
2. Twitter (strongly up)
3. Facebook (up)
4. LinkedIn (new)
5. YouTube (same)
6. StumbleUpon (down)
7. Flickr (slightly up)
8. Digg (down)
9. MySpace (down)
So the social bookmarking sites of Digg and StumbleUpon are losing ground as is MySpace.
5 Twitter Techniques Worth Trying For B2B Marketing
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Used wrong Twitter will drain your time away. Used right, it can be a useful tool.
Bear in mind, its not a tool to directly sell, rather a tool to get clickthroughs to where your offers exist.
1. Create an in-person event using twitter invites
2. Offer a free product relevant to your followers
3. Timing tweets to maximise views.
4. Drive traffic to your website through Twitter
5. Monitor what is being said about your brand
When Not to Use Twitter
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Don’t be a sheep. Just because everyone else spends time each day on Twitter doesn’t mean to say you should.
Ask yourself – can you see a definite return on your time? What are your objectives? Increased leads, building your email list?
Don’t hope for a sale direct from Twitter – its about building a following who are relevant to your product or service. It’s what you do with that ollowing that defines whether you get any return from the hours you spend tweeting.
Whatever else you decide, grab a Twitter account now with your name in – its a good investment in case your circumstances change.
Use Numbers to Retain Visitors on a WebPage
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If your webpage includes numbers, you’ll draw you readers’ eye to them.
The trick on any webpage is to persuade the reader to stay and read on. Bear in mind though that most readers scan pages and they jump around scanning for useful relevant facts.
The human eye can quickly distinguish between letters and numbers. Numbers are hard facts which gives confidence.
One way is to use a numbered list part way through the webpage- this also breaks up the text nicely.
Remember you’re writing for the web so drop any thoughts about the “correctness” of writing numbers in text format. Write it as a digit.
Also, it’s sometimes tempting to approximate the number e.g. the reservoir holds 3,596,213 litres nicely approximates to 3.6 million litres. I’d recommend not approximating it as 7 digits is more noticeable than 2.
When you read this blog, did your eye jump to the number in the paragraph above? Test the theory out on a few more webpages with numbers and without.
