I’m loathed to create or optimise a website for someone who doesn’t have a clear need or for someone whom I cannot demonstrate any return on investment
When it comes to a website for your business, it’s there to help generate additional revenue. Pure and simple.
Its tough to justify the return on investment for some businesses though – like one man consultancy firms for instance. They get virtually all their business through referrals.
So why spend money to have a website? It’s unlikely to generate any extra business and is a tough one to optimise for search engines. No return on investment.
The answer in many cases is down to vanity. Everyone else has one so let’s have an even better looking one.
However a smart consultant would save £298 of the £300 by buying a £2 domain and creating a free www site on weebly or blogger. It’s just as functional if you’re happy to use template designs. Then upgrade to the fancy website later.
More important than getting a website for a consultant is being in all the important directories, which is free, but is often overlooked.
